Abacus

Abacus Property Group owns a diversified investment portfolio of office, self-storage, industrial and retail properties. It is these sectors which the logomark was born – working together, each section flows and interlinks with one another creating an overall bigger capacity and development. This helps to illustrate how Abacus adds value to properties by seeing their weakness and adding support/structure and building on from there. 

This brand allows for a variety of executions across multiple touchpoints – which is a nice way of showing the diversity of the Abacus Property Group. 

Art director / Senior designer: Strategy, concepts, ideation and art direction. Created at Teamscope.