Infinity Bakery

Rebrand for Infinity Bakery. What has become a Sydney cult classic known for it’s sourdough, each store offers close to a dozen different sourdoughs and a range of pastries with shop-fronts across Sydney as well as a working its floured goods into many a cafe and restaurants. 

The aim was to refresh the existing logo with more punch and playfulness. It was important to the owners that the logo spoke of unity but still maintained a hands-on approach, nothing to appear cookie-cutter like. The branding campaign was rolled out across multiple assets.

Art direction & conceptual design. Freelance/consultant